We use image treatments to create an association between photography and the RDA brand, without the need for additional assets.

Here we have applied the primary colour Cold Slate or secondary colour Shikon. This achieves the most vibrant use of colour overlay that we would recommend for imagery. The result is imagery that feels bold and provides a confident dynamic when used on assets.

In future we need to elevate the RDA brand by creating a cohesive set of imagery for Our People. These images will be contemporary, professional and trustworthy.

In contrast, you can use the more muted tones within each colour palette. This has a more subtle effect upon the imagery.

Here the primary colour, Lavender Mist, and secondary colour, Dahlia, are used, which creates subtle imagery that is both relaxed and quietly confident.

Currently, we are lacking imagery that presents our offering as a practice.

In future we need to create these to elevate the RDA brand. These images are natural, relaxed, approachable and candid.